Hi there!
I’m Lydia, a marketing automation specialist and I help technology-enabled (course creators, coaches, service providers, and agency owners) business owners like you manage and execute all marketing-technology-related implementations and integration activities. I am naturally curious about new tools and tactics that lead to operational efficiency and measurable results.
People think I'm awesome!
"Lydia is an essential part of my team and has helped me grow more into the CEO role. She's very knowledgeable of numerous systems."
She has been my go to tech VA in charge of setting up automations and linking systems together. Working with her has been AMAZING and game changing! Lydia is an essential part of my team and has helped me grow more into the CEO role. She’s very knowledgeable of numerous systems. I’ll recommend Lydia to anyone who needs tech support within their online business.
MORGAN EDWARDS, YOUR CHIEF TECH OFFICER
💡More About Me
With over 6 years of experience in the online business industry dousing the tech fire outbreak for course creators, coaches, and digital service providers, I perfectly understand the unique challenges that come with running an online business.
I started my marketing technology journey as a freelance WordPress Website Administrator for an Aussie travel blogger who wanted to just travel and share her experience without having to worry about maintaining her WordPress website, plugins, and themes. She referred me to her fellow blog travelers and I was able to join an FB group where I found a community of women who wanted to build successful blogging businesses but were limited by the technicalities of running a blog.
My Aussie travel blogger client wanted to sell a course about blogging and as the website administrator, it was my responsibility to set up the backend systems to support her which led me to the world of funnels and all-in-one platforms like Kajabi, Clickfunnels, Kartra, Go High Level, email marketing platforms like Convertkit, ActiveCamapign, Mailchimp, etc. While we eventually launched her course with a simple sales funnel using WordPress and Stripe, I took it upon myself to learn as many marketing technology platforms as I could.
In 2016, I worked with my first launch and marketing automation agency, Funnel Tech Genuises, owned by Belema Ronabere. This was a defining moment for me. Belema saw my potential as a technology expert and took me under her wings to teach me everything about sales funnels and how to prepare clients for successful launches using these digital platforms. After I left FTG, I worked with over 5 launch agencies as a marketing technology specialist setting up funnels and customizing platforms for clients. I took on solo projects on the side doing the same thing so I could learn new marketing technologies and stay up to date in the martech space.
In 2019, I dabbled into the SaaS B2B landscape as a marketing operations specialist/marketing automation specialist in anticipation of the changes that are going to come into the online business industry. Having worked with clients who were successfully scaling their businesses with high ticket offers and having to rely on a sales team, there was a need to think deeply o how to help them use technology to their advantage. In a short time, I have been able to help my clients implement marketing automation strategies to ensure they create a consistent and engaging brand experience for their customers.
While I have held many titles over the past few years from technical virtual assistant to marketing operations specialist, one thing is certain — I care about your online business I am passionate about making technology work for you.